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If you have any questions relating to feeding your horse, or equine nutrition in general, Robert is the man to ask! ... More...
The Pure Feed Company
Alex has had a phenomenal beginning to his eventing story. He began riding in a small school in Beijing when he was 3 years old. From there, his talent developed by joining the pony club in Hong Kong. He then moved over to the UK, where he was fortunate enough to be able to use Monkey, an ex Hong Kong racehorse, whom he progressed to 3* level within just 3 years.
Following this, he secured a huge sponsorship deal which allowed him to travel the world and build up a team of horses, and managed to set a record by qualifying 4 of them for the Olympics. Alex was the first Chinese rider at an Olympic event, not only this, but he became the youngest ever event rider at the Olympics whilst at Beijing in 2008.
Alex was introduced to the Pure Feed range and now feeds Pure Condition, Pure Working and Pure Racing. He Has Pure Talent.