Our language is simple
Our nutrition is serious

Pure Linseed

pure linseed

provides health and glow from the inside out - high in oil, low in starch & sugar

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A full fat micronised linseed meal which is naturally high in health-giving omega 3, 6 & 9 - maintains healthy skin condition and promotes a healthy shine to the coat

Pure+ Detox

Pure+ Detox Supplement

a cleansing supplement to help support and revitalise the immune system

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when something is not quite right with your horse, at times of increased stress or when recovering from illness or injury a course of Pure Plus Detox Supplement will help put your horse back on track

Pure+ Joint Supplement

Pure+ Joint

an essential daily supplement for healthy joints

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now

daily nutrient support to help maintain normal joint function and suppleness; for young and growing, competing and older horses and ponies

Pure+ electrolytes

Pure+ Electrolyte Supplement

essential for the horse in regular work

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A palatable electrolyte supplement for horses and ponies - extra gentle on your horse’s stomach using microbead technology for improved palatability.

Pure+ Respiratory Supplement

Pure+ Respiratory Supplement

good for the horse that needs to breathe easy

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for horses with challenged respiratory systems as a result of age, illness, environment or competition - helps support a healthy respiratory system

Pure+ Recovery Supplement

Pure+ Recovery Supplement

good for any horse after a challenging day

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Pure Plus recovery supplement has been formulated to provide nutrients that have been demonstrated to aid the process of recovery following exercise

Pure Balance

pure balance

delivers next to no calories per ration

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NO MOLASSES and packed full of vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering high specification nutrition without the calories.

Pure Fibre Balance

pure fibre balance

delivers a super low amount of slow release energy and calories

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NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering a super low amount of slow release energy and calories.

Pure Easy

pure easy

delivers a light amount of slow release energy and calories

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NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering a light amount of slow release energy and calories.

Pure Working

pure working

delivers a medium amount of slow release energy and calories

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NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering a medium amount of slow release energy and calories.

Pure Stud

pure stud

specifically formulated for broodmares, stallions and youngsters

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NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Specifically formulated for broodmares, stallions and youngsters

Pure Condition

pure condition

delivers a very dense amount of slow release energy and calories

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now

NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering slow release energy and a very dense amount of calories.

Condition Pellets

pure condition pellets

delivers a very dense amount of slow release energy and calories

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now

NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering slow release energy and a very dense amount of calories.

pure performance

pure performance

delivers a dense amount of fast release energy

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now

NO MOLASSES, fibre based and completely balanced with vitamins, minerals, amino acids, pre and pro biotics. Perfect for delivering a boost of fast release energy

Pure Treats

pure treats

the healthy and molasses free horse reward

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now

no sugars or starch, simply tasty, healthy treats

Passionate about horses and serious about nutrition, the Pure Feed Company founder Lou Talintyre has devised a fully balanced range of feeds, full of natural grasses and products which are free of molasses and low in starch. A horse feed designed as they have evolved to eat. Each and every product contains the balancer ensuring a comprehensive and broad spectrum of minerals and vitamins for health and well being. We have created a feeding programme that is logical, simple, easy to use and does exactly what it says on the bag.

Our origins are humble and started ten years ago mixing the first batch in a 'build your own' cement mixer brought from eBay. Lou's concept is to ensure that horses have a healthy and balanced diet free of molasses and that is high in fibre and low in starch which provides a balanced nutritional base. Slow release energy from various sources is each blend a diffent energy rating allowing them to live and perform healthy and happily whether just turned out or competing Internationally. It's not a pipe dream or a theory – it works!

Devising and designing our new and colourful branding has been enlightening, and, as some customers have called them, our 'happy' bags show the energy rating scale so you can gauge the right feed for your horse or pony. Our FREE diet plan service also allows you the comfort of knowing that your horse's nutritional plan has been checked out by our nutritional team – please use the service, Just click on a button or fill in the form.

We take what we do seriously and know that's important to our customers too. We are fully compliant with, and proud to be part of, the BETA NOPS and UFAS schemes. As a result riders, owners and retailers alike can feel confident in our recipes, processes and standards. Our feeds are available in most parts of the UK – you can see your local stockist on our Contact Us tab or of course buy direct from our Online shop or Office direct services. We also offer free delivery to your door.

The best adverts we have for our feeds are the horses that are fed on them. Take a look at our Pure fed horses when you get the chance and have a read and listen to what the owners and riders have to say.

Be part of Lou's revolution in feeding and 'Treat them healthy'.

Just remember, our language maybe simple but our nutrition is serious!

Professional Diet Recommendation

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