Our language is simple
Our nutrition is serious

Horse Feed Re-invented

The Pure Feed range of feeds developed out of Lou Talintyre’s resolve to identify the optimum feeding regime for the hundred or so horses in her care. Lou had been looking for a feed that avoided excessive starch and sugar and was easy and economical to use. Her goal was to feed her horses specifically with their health and welfare in mind. Lou wanted a product that was high in fibre, low in starch, free from molasses, but was fortified with optimal levels of vitamins and minerals. At the time, no such feed was available on the market.

How it started

How it started graphic

So Lou made her own...

The original feeds that Lou developed are still in the range: Pure Easy, Pure Working and Pure Stud. Five more feeds have since been incorporated into the portfolio, details of which can be found in this brochure. We now feed every type of horse from the family pet right through to the top competition and racehorse. We understand that each and every horse has the same basic nutritional requirements: plenty of high quality fibre, protein, as little starch and sugar as possible and all the vitamins and minerals he or she needs.

We have no secrets at the Pure Feed Company. We want you to know everything about our feeds. We are extremely proud of what we’ve achieved and urge you to take a look at the complete nutritional analysis and full list of ingredients contained within each product.

What Lou started in 2004 was truly a revolution in feeding horses. She wanted a product that fed the horse what it needed which dispensed with the Mary Poppins like bribe of a spoonful of sugar and molasses to make it more appealing, which has fast become the accepted norm. She wanted a feed formulated without compromise…

Something Pure and Simple.

Professional Diet Recommendation

Like us on Facebook